Definition. The number of addresses that interact with the asset, segmented into month-over-month retention cohorts:

• New: addresses that interacted with the asset for the first time during the last 30 days.
• Retained (Increase): active in both the previous and current 30d period, with rising activity.
• Retained (Equal): active in both periods with the same activity.
• Retained (Decrease): active in both periods with reduced activity.
• Resurrected: active in the current but inactive in the previous 30d period.
• Churned: inactive in the last 30 days but active in the previous 30d period.
• Dead (API only): inactive in the current and previous 30d interval but active at some point before.

Activity Retention Rate is a related, normalized metric, and Month-over-Month Holder Retention is the holder-based counterpart.

Technical. For ETH and ETH tokens, only externally owned addresses (EOAs) are counted, contracts are excluded. Activity for addresses with a balance below a dust threshold is ignored. For ETH tokens, burn addresses are excluded.