Definition. Holder Retention Rate is the percentage of addresses that maintain a balance of the asset across consecutive 30-day periods. It is calculated by dividing the number of addresses currently holding a balance (including new holders, resurrected holders, and all retained holder categories) by the total number of addresses that held a balance at any point during the observation period.

Interpretation. Higher retention rates reflect stronger holder persistence and long-term commitment. A retention rate of 80% means 8 out of 10 addresses that had a balance continue to hold the asset, while lower rates may indicate selling pressure or loss of confidence.

Notes. Based on the Holder Retention chart in Glassnode Studio. For more information, see Understanding Retention on Glassnode Insights.