Definition. Activity Retention Rate is the percentage of addresses that were active, through sending or receiving transactions, in the previous 30-day period and remained active in the current one. For example, a 70% retention rate means that 7 out of 10 previously active addresses continued transacting in the following period.

Interpretation. Higher retention reflects sustained user participation and is an indication of the asset's utility, with frequently-used assets such as stablecoins often exhibiting higher rates. A drop in retention may reflect reduced on-chain interaction, though it does not necessarily signal waning interest as users may shift to holding rather than transacting.

Notes. Based on the Activity Retention chart in Glassnode Studio. For more information, see Understanding Retention on Glassnode Insights.

This is the Point-in-Time (PiT) variant of Activity Retention Rate. PiT metrics are strictly append-only and their history is immutable. The historic data does not necessarily reflect the best current knowledge, but the information at the time when a data point was first computed. PiT metrics are ideal candidates for applications in model backtesting and related quantitative purposes. Read our article on PiT metrics for more information.