Definition. Activity Retention Rate is the percentage of addresses that were active, through sending or receiving transactions, in the previous 30-day period and remained active in the current one. For example, a 70% retention rate means that 7 out of 10 previously active addresses continued transacting in the following period.

Interpretation. Higher retention reflects sustained user participation and is an indication of the asset's utility, with frequently-used assets such as stablecoins often exhibiting higher rates. A drop in retention may reflect reduced on-chain interaction, though it does not necessarily signal waning interest as users may shift to holding rather than transacting.

Notes. Based on the Activity Retention chart in Glassnode Studio. For more information, see Understanding Retention on Glassnode Insights.