This metric measures the percentage of addresses that were active—through sending or receiving transactions—in the previous 30-day period and remained active in the current one. It reflects how consistently participants continue to engage with the asset over time.

For example, a 70% retention rate means that 7 out of 10 previously active addresses continued transacting in the following period.

Higher retention indicates sustained user participation and provides an indication of the asset’s utility. Assets with frequent, ongoing usage—such as stablecoins—often exhibit higher activity retention rates. Conversely, a drop in retention may reflect reduced on-chain interaction, though it doesn’t necessarily signal waning interest, as users may shift to holding rather than transacting.

Based on: Glassnode Studio Chart – Activity Retention

Further reading: Glassnode Insights – Understanding Retention